Packaging design for 'Mexican Flavoured Seltzers'.
The Brief: to extend the Seltzer range into a higher ABV range that illustrates Mexican inspired flavours at the heart.
Brand Identity | Packaging Design | Art Direction
Two guys from Melbourne, Sam and Daniel created SADA MEN, the first Australian blue clay mask containing kakadu plumb.
Targeting men of all ages, I was commissioned to portray a confident brand identity and hero the iconic periwinkle blue colour of the product.
Brand Identity | Environment | Illustration
I was commissioned to design the branding and environment of Upton Girl Café located in the heart of Windsor, Melbourne.
The brandmark was inspired by the 1920’s art deco building including the monogram and subtle gold details.
The off-white picks up on the old MilkBar signage which has been retained on the building since the 70’s.
Smirnoff launched Seltzers into the Australian and EU market and needed a key visual to help do this.
I submered the product underwater to drive refreshment and featured the brands asset in a bold, energetic way.
Designed at Bulletproof
Creative Director: Tony Connor
Design Director: James Thompson
Client Manager: Riley Rutherven
Listerine launched three limited edition flavours targeting Millennials and Generation-Z.
I illustrated the fruits and leaves using a hand painterly style with unusual and unexpected coloured strokes within - to take away from the serious nature of mouthwash.
Echoing the industrial shape of the bottle, I created a central badge housing the brand-mark and copy and used vibrant background colours to contrast against the illustrations.
Designed at Bulletproof
Creative Director: Tony Connor
Account Director: Simi Jain
Client Manager: Jillian Richards
Celebrity Author and Chef Dan Churchill created a spin off brand called the Epic Table. His sustainably sourced Extra Virgin Olive Oil needed packaging design to stand out in the American market. With a large online presence and social media following, Dan wanted a bold, iconic design that spoke to millennials. It needed to feel foodie yet fashionable to keep on ones kitchen bench.
Using these design equities, I created a series of cut-paper style illustrations that extend beyond packaging - creating an own-able visual style for Dan Churchill.
I Can’t Believe It’s not Butter - was one of the first butter alternatives in the spread category. Launched in 1989, the brand used Fabio and romance to leverage the brand. Since then, consumers were not connecting with the whimsical world and not knowing what the product actually was.
The brief was to communicate the spread is made up of plant-based oils. Here I cast a shadow off the tub itself creating a pot plant which alternates between plants, palm trees and an olive branch depending on the variant. I reinvigorated the brand with a bold approach, flexing their brand assets in a modern way. The campaign was launched across the United States across multiple platforms.
Packaging design for 7-Eleven Sushi & Rice Paper Rolls.
7-Eleven needed packaging that would grab the attention from young on-the-go foodies. Here I took cues from modern Asian style menus and illustrated the art of Sushi making.
To keep it feeling fresh, bold pops of colour were used and created an own-able wallpaper asset that can be used off pack for point of sale.
BRAND IDENTITY
Brand identity design for lingerie brand KissKill. I was briefed to design a mark that is bold and confident. I used a simple modern design while crafting the letters making it own-able and timeless.
Packaging design for '7-Eleven HotChockee'.
The Brief: to communicate simple steps from activating the powder, and adding water or milk in a way the consumer can easily understand. In the packaging, the client wanted indulgent chocolate cues for appetite appeal and an architecture system that can easily variant for range extension.
Packaging design for ValVerde.
The Brief: ValVerde is a credible Italian brand who are renowned for their Passata cooking sauce as the #1 best seller in Australia. The client needed a pack refresh that uses a strong architecture system that could work for future products when extending their range.
Here I made use of owning the Italian flag allowing their brand-mark to stand proud with food cameos sitting in the red. This system owns the three stripes on shelf and is instantly recognisable with its simple hierarchy.
Packaging design for Maltesers Giftbox.
The Brief: using the brand-flag at 90% of the pack, inject gifting cues while adding fun and excitement. Here I used a ribbon interacting with the Maltesers balls with a key message inside 'One for me One for me'.
Melbourne Spring Fashion Week 2015 was based on the Queen of the untamed garden. As Winter falls and light breaks, we are immersed in the first step into Spring. This was represented by the foliage moving away from the model.
With an overarching theme of transformation, the campaign stretched into many facets of design from animations on the runway to print, digital and event activation.
Landor has been working with the City of Melbourne since designing their identity in 2008. Melbourne Spring Fashion Week 2016 was based on the first budding of Spring with the fresh green and the cobalt blue representative of the darkness of Winter.
The floral used was the Golden Wattle which is a native plant to Australia. Here I used an expected symbol of Spring but in an unexpected colour way. This became a visual motif for all assets for the event from print to digital.
Packaging design for 'M&M's Costco Pack'.
M&M's released their chocolate in a block format in Australia. In order to tell the consumer what is inside, I dialed up the 4 characters associated with each flavour with a simple message '4 Blocks' on pack.
Inside the pack, Red reveals a piece of the block chocolate as a surprise while throwing mini M&M pieces in the air. Overall adding a sense of fun and excitement.
Packaging design for '7-Eleven Grab'N'Go Popcorn'.
The Brief: The previous packs were in a clear structure which direct sunlight was effecting the popcorn resulting in colour fade. Here I had to design a range that would cover the entire structure while adding flavour cues and fun.
Using the popcorn piece as the hero, I illustrated individual characters that also relate to the witty tagline on each pack. The range currently sits in 7-Eleven stores Australia wide.
Packaging design for 'John West Street Asian'.
The Brief: to add a street asian feel in a modern way without feeling overtly old-school. To communicate the tasty new range, I used vibrant colours and a neon sign which is seen in all modern Asian restaurants today.