Packaging design for 'M&M's Costco Pack'.
M&M's released their chocolate in a block format in Australia. In order to tell the consumer what is inside, I dialed up the 4 characters associated with each flavour with a simple message '4 Blocks' on pack.
Inside the pack, Red reveals a piece of the block chocolate as a surprise while throwing mini M&M pieces in the air. Overall adding a sense of fun and excitement.