Celebrity Author and Chef Dan Churchill created a spin off brand called the Epic Table. His sustainably sourced Extra Virgin Olive Oil needed packaging design to stand out in the American market. With a large online presence and social media following, Dan wanted a bold, iconic design that spoke to millennials. It needed to feel foodie yet fashionable to keep on ones kitchen bench.
Using these design equities, I created a series of cut-paper style illustrations that extend beyond packaging - creating an own-able visual style for Dan Churchill.