Packaging design for ValVerde.
The Brief: ValVerde is a credible Italian brand who are renowned for their Passata cooking sauce as the #1 best seller in Australia. The client needed a pack refresh that uses a strong architecture system that could work for future products when extending their range.
Here I made use of owning the Italian flag allowing their brand-mark to stand proud with food cameos sitting in the red. This system owns the three stripes on shelf and is instantly recognisable with its simple hierarchy.