Listerine launched three limited edition flavours targeting Millennials and Generation-Z.
I illustrated the fruits and leaves using a hand painterly style with unusual and unexpected coloured strokes within - to take away from the serious nature of mouthwash.
Echoing the industrial shape of the bottle, I created a central badge housing the brand-mark and copy and used vibrant background colours to contrast against the illustrations.
Designed at Bulletproof
Creative Director: Tony Connor
Account Director: Simi Jain
Client Manager: Jillian Richards