Landor has been working with the City of Melbourne since designing their identity in 2008. Melbourne Spring Fashion Week 2016 was based on the first budding of Spring with the fresh green and the cobalt blue representative of the darkness of Winter.
The floral used was the Golden Wattle which is a native plant to Australia. Here I used an expected symbol of Spring but in an unexpected colour way. This became a visual motif for all assets for the event from print to digital.